fuels data

Today’s successful loyalty programs rely on personalization. As technology has expanded marketers’ capabilities through data collection, consumers now expect messages and rewards that match their own specific wants and needs. 

The only thing that is certain about 2021 is that it’s bound to be as unpredictable as 2020.

The cancellation of countless live sporting events, concerts and theater performances since March due to the COVID-19 pandemic and the stay-at-home orders that aim to contain the spread of the virus are among the most prominent examples of how our world has changed over the past few months.