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loyalty

Technology/Services

7-Eleven launches alcohol cashback program

 By Diane Adam on Dec. 02, 2025

Partnership with Swiftly brings savings on beer, wine and spirits

Technology/Services

EG America, Swiftly offer cashback on alcohol purchases

 By Rachel Gignac on Nov. 21, 2025

Convenience-store chain’s program is supplier-funded, providing it with performance data in return

Technology/Services

Gulf, Upside partnership boosting business

By Rachel Gignac on Nov. 21, 2025

Convenience-store chain has seen 1% average fuel volume lift in the first 90 days

Company News

EG Group builds a more focused U.S. business with rebrands, rewards and restaurants

By Rachel Gignac on Nov. 19, 2025

As the convenience-store chain scales back internationally, it has been expanding Cumberland Farms stores and increasing in-store performance in the third quarter

Technology/Services

CITGO pushes loyalty program into hotel, grocery and wholesaler sectors

By Rachel Gignac on Nov. 18, 2025

Refining company and fuel marketer is also adding age-verification feature for targeted marketing

Foodservice

2 c-stores named country's top fast-food restaurant chains

By Chuck Ulie on Nov. 17, 2025

Buc-ee’s, Kwik Trip top dunnhumby list, which also includes Sheetz, Wawa and Casey’s General Stores

Category News

GPM Investments to relaunch fas Rewards app in 2026 with major upgrades

By Diane Adam on Nov. 14, 2025

Convenience-store operator plans enhanced personalization, gamification and geofencing as loyalty enrollment includes around 2.4 million members

Company News

Jacksons Food Stores teams up with Boise State University

By Diane Adam on Nov. 05, 2025

Idaho-based retailer’s partnership includes NIL collaboration with basketball standouts

Technology/Services

Haffner’s to roll out new mobile app, loyalty program in 2026

By Diane Adam on Nov. 03, 2025

Convenience-store chain partners with Liquid Barcodes

Technology/Services

Kwik Trip, RaceTrac prioritize loyalty transaction data, redemptions, more

By Rachel Gignac on Oct. 29, 2025

C-store chains also measure activity rate and margin per member as performance indicators

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