loyalty

Technology/Services

ExxonMobil, Other Major Brands Launch Loyalty Coalition

Consumers earn 'Plenti' points for purchases, regardless of payment method

Technology/Services

Acumera, ZipLine Launch Payment, Loyalty App

Delivers secure transactions without credit-card fees

Transaction system allows customers to receive instant rollback at pump

Will install new diesel dispensers, fuel loyalty program

Offers more dispensed beverage variety than any other rewards program, retailer says

"Buy 6-get 7th free" deal includes coffee, Big Gulp, Slurpee, Chillers

New campaign uses ampersand with new tagline, "Where & means more"

Survey reveals consumer attitudes about gas programs, deals, service, technology, more

Offers branded marketers greater connectivity, more payment options

Betabox by VaynerMedia emerges out of Mobile Futures initiative

  • Page 75