mobile

CSP Magazine

Mystery Shop Industry View: Making the Most of Mobile Trends

This year, Service Intelligence took advantage of the latest trends in mobile data collection to complete our annual petroleum-convenience store benchmarking study with CSP. Thrilled with the results, we wanted to give you a look at these trends, and some insights into how you can adopt them to measure your performance and drive improvement across your locations.

Technology/Services

'A Box That's Everywhere'

7-Eleven tech exec sees chain as the Uber of convenience stores

Transaction processor acquires gift-card, digital prepaid for mobile wallets

Chain takes on NCR mobile app for customer fueling

Free payment app saves money, tracks fleet fuel costs

MegaPath offering new wireless option with focus on security

New technologies are making their way from the forecourt and convenience store into the back office, affecting the entire retail loop, from consumer to chain executive. And with each new development, operators must decide if each is more about hype or if it can really pull in more traffic, cut energy costs or sell more doughnuts.

As if manufacturers of ribbon and wrapping paper hadn’t already been marginalized by gift cards, here comes digital gifting. Just send that card electronically with a click of a mouse. Forget about even the sleeve that stores the gift card.

Free Slurpee giveaway gives way to more freebees via mobile app

Seeking to differentiate brand through mobile app, web

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