packaged beverages

Old-school promotion method still works, says Marketing Operations Manager Dan Razowsky, who also discusses with CSP how monthly face-to-face meetings build team trust

BlueTriton, Primo Water deal creates leader in pure-play healthy hydration with diversified offerings across products, formats, channels, occasions

Objectives include ensuring ads are directed to those of legal-drinking age, using packaging and branding ‘easily distinguishable from their nonalcohol beverage counterparts’