packaged beverages


A Spirited Play

A-B officially launching upscale Bud Light Platinum with Super Bowl ads


A Six-Pack of Insights

Consumer data drives product placement, promos as suppliers, researchers battle insights desert

Technology cools West Coast Chill Pure Energy Drink 30 degrees "in minutes"

Kum & Go rolling out PepsiCo Dream Machines at seven Colorado stores

Manufacturer-to-retailer direct agreement is first for drink company

May boost marketing budget to wrest market share from Coca-Cola

PepsiCo now has 22 billion-dollar food, beverage brands

Largest retail partner to date to carry beverage maker's Koma Unwind

Zone president Edmond succeeds on of last pre-InBev holdovers

A-B InBev officially rolling out sweeter brew Jan. 30; Super Bowl ad spot expected

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