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Analysts say there are lessons to be learned, new consumers to be courted
Rolls out Unsweet Lemon Tea nationwide
Dr Pepper Snapple Group enlists brand agency to refresh packaging
Follows award-winning initiative's expansion in Tulsa, Okla.
Super Bowl promotion features Heineken, Dos Equis, Newcastle, Strongbow, Tecate
Celebrating Formula One race with "takeover" in Austin, Texas (slideshow)
Occasion is top factor in alcohol-beverage choice, and convenience, variety key
For bottled water, brand has risen up the consumer decision tree
Men, women swapping "favorites"
U.S. fans dismayed by reports that bottler might switch to fructose to cut costs