packaged beverages


9 Beverage Brands Updating Their Packaging

Manufacturers looking to drive sales, send a message or both


Keurig Dr Pepper to Launch Lance Collins Energy Drink

Adrenaline Shoc targets active fitness enthusiasts

Bang files trademark infringement lawsuit against Monster Beverage Corp.

New look to debut in time for summer consumption

Adds to ‘Rockin’ line of RTD beverages

Claims false advertising, seeks to ‘set the record straight’

Retailer first to offer Green Apple drink with promotional giveaway

Launch of 16-ounce cans targets gamers

Bottled waters, RTD coffee, energy drinks and other segments increasing distribution

Two new line extensions invoke the heat of Hades and cold of the frozen tundra