packaged beverages


11 Beverages That Gained Shelf Space in First Quarter

Bottled waters, RTD coffee, energy drinks and other segments increasing distribution


Vitaminwater Adds the Flavors of Fire and Ice

Two new line extensions invoke the heat of Hades and cold of the frozen tundra

Four of the five brands are snack companies

Combines its Mexican imports in one campaign

Chain has been aggressive in applying for liquor licenses

Newest flavor influenced by Freestyle usage, social media mentions

Discount retailer also adding adult beverages, testing multiple price points

Hard kombucha, chelada and more: Manufacturers embrace a variety of styles, flavors and varieties

After years as distribution partner, beverage giant to take ownership of CytoSport

Beer brand expands to meet cocktail culture