VP Racing Introduces 'Winner's Circle' C-Store Brand
Backcourt image to leverage racing heritage, support brand positioning
Independently Speaking: Huckleberry Found--Inside the St. Regis Travel Center (Slideshow)
If you’re passing through St. Regis, Mont., it’s hard to not stop. If the billboards advertising huckleberry milkshakes aren’t enough to make you pull in, the look of the place just might. The St. Regis Travel Center’s fun signage promoting its gift shop, restaurant, casino and aquarium are enough to make passersby hit their brakes and go inside.