2 New Flavors for E. & J. Gallo’s High Noon Hard Seltzer

Beverage company is partnering with Barstool Sports to promote products
high noon
Photograph courtesy of E. & J. Gallo Spirits

MODESTO, Calif. —E. & J. Gallo’s High Noon Hard Seltzer is adding Lime and Peach flavors.  

The brand is also adding an eight-pack of its hard seltzers in June, in addition to its four-pack, 12-pack and single cans. Single cans have a suggested retail price of $2.50. Four-packs sell for $9.99, eight-packs for $18.99 and 12-packs for $27.99. 

High Noon Hard Seltzer is made with real vodka and fruit juice and comes in flavors such as Black Cherry, Grapefruit, Pineapple and Watermelon. Each 12-ounce can has 100 calories and no added sugar.

"The consumer response to High Noon has been off the charts, and we continue to strengthen our portfolio to solidify our position within the category, capitalizing on key consumer trends and flavor gaps across key category flavors," said Britt West, vice president and general manager for E. & J. Gallo Spirits, Modesto, Calif. "While the summer season won't be the same this year, we know consumers will love the new flavors."

High Noon is also partnering with sports and pop culture blog Barstool Sports and will be integrated across a variety of the media company’s flagship programs.

Want breaking news at your fingertips?

Get today’s need-to-know convenience industry intelligence. Sign up to receive texts from CSP on news and insights that matter to your brand.

Related Content


More from our partners