CHICAGO -- Still, sparkling, flavored, enhanced, premium, hydrating, pH-balanced, caffeinated: The descriptors were endless on the 2017 NACS Show floor as bottled-water manufacturers looked to get their new products into the hands of retailers crossing the vast terrain and ultimately on convenience-store shelves.
Here are 20 bottled-water products and innovations that stood out to CSP during the October event in Chicago …
After years in glass bottles in the natural-grocery and restaurant markets, Belvoir gently bubbling waters will graduate to c-stores with a line extension in 12-ounce slim cans. The launch in cans will include three flavors initially: Raspberry Lemonade, Elderflower Presse and Coconut Water & Lime Presse.
4. Body Armor
Looking to capitalize on the success of its sports drinks, Body Armor launched its SuperWater in November. Carrying over the "superior hydration" mantra, the new drink touts a balanced pH and added electrolytes to speed hydration. The water comes in 1-liter and 20-ounce bottles. Body Armor is one of Dr Pepper Snapple Group's allied brands.
6. Core Hydration
On the heels of its success in the premium-water category, Core Hydration—one of Dr Pepper Snapple Group’s allied brands—will take its Core Organic line of flavored antioxidant waters national. After a soft launch in late 2016, the drinks will expand their footprint nationally in the first quarter of 2018 in six flavors.
Evian released its first package intended for children in August. The 310-mL bottle launched in a Spider-Man bottle with plans to rotate packaging design based on a variety of licensing agreements. In 2018, the package will celebrate the new Mickey and the Roadster Racers TV series. Also in 2017, Evian released its first sports-top bottle, a 750-mL PET bottle designed to fit in the hand for use during strenuous activities.
10. Nestle Waters
Nestle Waters North America has redesigned the packaging for the sparkling versions of its regional bottled-water brands. The 20-ounce PET bottles sport colorful labels featuring fruit images. The sparkling waters will also now be packaged in colorful 12-ounce cans packaged in eight-packs. The new packages will be available in February 2018.
Niagara Bottling, a company best known for its private-label bottled waters, will enter the branded premium-water category in 2018. After working with retailer 7-Eleven to launch a premium 7-Select Pure bottled water (pictured), the company saw an opportunity to combine its budget private-label approach with a branded premium water. The new drink will come in 20-ounce and 1-liter PET bottles.
Polar’s new SeltzerAdes combine sparkling water and light juices to bring a new twist to the bottled-water category. In this case, the new products are available in 12-packs of 12-ounce cans. Meanwhile, unique limited-time flavors of Polar’s children’s line of 8-ounce cans of sparkling waters include two unique new editions: Yeti Mischief and Dragon Whispers.
17. Talking Rain
Talking Rain spread its wings in terms of flavor and a new venture. Its Sparkling Ice line of flavored bottled waters introduced a Ginger Lime flavor. Meanwhile, Talking Rain is bringing Himalayan Water, bottled in India, to c-stores. The premium "source water" will be tested in Chicago and Boston during fourth quarter of 2017.
19. Vitaminwater Active
Coca-Cola Co. will extend its vitaminwater product line with vitaminwater active, “a nutrient-enhanced performance drink for fitness enthusiasts.” The drink will launch in January 2018 in 15.2-ounce PET bottles. It will be available in three flavors: move it (strawberry black cherry), werk it (orange mango) and pump it (lemon lime).