ATLANTA -- Members of the Gen Z demographic say convenience is their top retail channel, and they report making nearly eight trips to c-stores per month. This new research from Atlanta-based Coca-Cola Co. suggests the current 14- to 25-year-old consumer could be very valuable to convenience-store retailers. In addition to featuring many new products, Coco-Cola during the recent NACS Show in Las Vegas showcased insights about Gen Z shoppers, offering tips for reaching the sizable audience of consumers. According to Coca-Cola research, 79% of Gen Z trips to c-stores are for immediate consumption items, and 1 in 3 of their trips last five minutes or less.
Here’s a look at the insights and some suggestions to reach the demographic ...
Images and data courtesy of Coca-Cola Co.
The Gen Z population is growing up and entering the shopping domain. There are 86 million members of this demographic that comes after millennials. Gen Z, currently 14 to 25 years old, makes up 27% of the U.S. population.
Members of the Gen Z population, which skews 61% male, say convenience is their top retail channel and report making 7.8 trips to c-stores per month, on average. While much of the population is just beginning to enter the workplace, the average household income of Gen Z is $53,000.
Gen Z does most of its shopping on weekends, according to the research, and accounts for 21% of c-store shoppers.
Coca-Cola Co. offered four suggestions to appeal to Gen Z, beginning with “deliver engaging in-store experiences.”
Nearly 90% of Gen Z said product selection affects how satisfied they are with a shopping trip, suggesting they appreciate product variety.
Immediate consumption is important to Gen Z. The report suggests offering easy and convenient solutions to meet this need.
After gasoline, carbonated soft drinks are the most purchased item by Gen Z, according to the report, and 51% of all c-store trips include at least one beverage, 16% more often than all other shoppers.
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