CHICAGO — More adults are drinking coffee—and some want creamer to go with it.
The coffee category is expected to grow from $15.1 billion in 2019 to $18.5 billion by 2024, according to a Mintel study cited by Fairlife. With that, the creamer market is expected to grow from $6.1 billion to $7.5 billion.
"Today, the creamer category is dominated by choices that lean heavily on indulgent flavors. As sales of premium coffee grow, our research shows that many consumers want to enhance the taste of their coffee, not cover it up," said Bill Kelly, chief marketing officer of Fairlife.
Fifty-two percent of consumers are likely to purchase regular iced or hot coffee on weekends, according to CSP sister research firm Technomic’s 2018 Beverage Consumer Trend Report.
So whether a convenience-store operator is offering creamers for in-store use or in their cold vault for consumers to take home, stocking a variety of creamers is something to consider.
From dairy alternatives to traditional milk creamers, here’s what’s new in the category …
Stok Cold Brew, Broomfield, Colo., has released Stok Fueled Creamers and Ready-to-Drink Coffee. The Stok Fueled line includes extra calories from protein, butter and MCT oil.
The Stok Fueled Cold Brew Ready-to-Drink Unsweet Coffee (suggested retail price of $5.49) is available in 48-ounce multiserve bottles and provides caffeine along with 10 grams of protein and 5 grams of MCT oil, fat from butter and no added sugar.
Stok Fueled Creamers are available in 16-ounce bottles (SRP $3.99) in Original, Vanilla and Unsweet flavors. The creamers have 5 grams of protein and 5 grams of MCT oil and butter per serving.
Stok is a brand of Danone North America, White Plains, N.Y.
Silk Dairy-Free Half & Half Alternative
Broomfield, Colo.-based Silk—also a Danone North America brand—has a new half-and-half alternative. Silk Dairy-Free Half & Half Alternative has a neutral flavor and creamer texture of a dairy creamer but is plant-based. The creamer uses oat milk as part of its formula; each serving has no added sugar and 1.5 grams of fat. It's free of dairy, nuts, artificial flavors and cholesterol.
The half-and-half alternative is available for an SRP of $4.29 per 32-ounce carton at retailers nationwide.
Fairlife Creamers are the company’s latest line of products made with its ultrafiltered milk. The products are available in Hazelnut, Caramel, Vanilla and Sweet Cream and are made with only five ingredients.
The creamers are made with no artificial flavors or sweeteners and have 40% less sugar than regular coffee creamers, according to Fairlife.
Fairlife, which was taken over by Atlanta-based The Coca-Cola Co. earlier this year, operates as a stand-alone business based in Chicago.
Chobani Coffee Creamers
Chobani is releasing several products outside of yogurt, including dairy-based, natural coffee creamers. Chobani Coffee Creamers have five natural ingredients or fewer, including locally sourced milk and cream, according to the Norwich, N.Y.-based company.
The creamers come in Caramel, Sweet Cream, Hazelnut and Vanilla and have an SRP of $3.99 per 24-ounce bottle.