Anheuser-Busch’s Budweiser, St. Louis, has released limited-edition Big Boi Tall Boy 25-ounce cans in collaboration with the rapper Big Boi.
The cans, available in Georgia while supplies last, feature an image of the Atlanta rapper, who is known for being a member of hip-hop duo Outkast. The bottom of the can quotes a line he raps in “ATLiens”: "Cooler than a polar bear’s toenails."
“First and foremost, we’re fans of Big Boi,” said Monica Rustgi, Budweiser’s vice president of marketing. “We admire his influence on music culture and how he put Southern rap on the map. In light of his upcoming new album, we took our beloved Tall Boy and redesigned it to honor him.”
Heineken’s latest promotion aims to help retailers in driving holiday sales and profits and to delight customers.
Special holiday packaging includes a unique code under every bottle cap for consumers to enter for a chance to win up to $200 and be entered in a grand prize drawing for a catered at-home party valued up to $10,000.
The promotion is supported with a significant spend in broadcast and digital media, powerful in-store merchandising and savings on six-packs and 5-liter draught kegs where legal, according to the White Plains, N.Y.-based company.
Heineken is also encouraging people to start the New Year with nonalcohol beverage Heineken 0.0. The drink has 69 calories.
Stella Artois is dropping its first limited-edition seasonal dark brew for the holidays. The beer—Midnight Lager—hit shelves nationwide in November.
The black lager has notes of Belgian dark chocolate and freshly brewed espresso. The drink, which has 5.4% ABV, also features a new black and gold look inspired by the midnight sky, according to Stella Artois, anAnheuser-Busch InBev beer brand.
New York-based Vita Coco is introducing a new brand identity for the first time in 15 years. The coconut water’s new look, developed by brand design and advertising agency Interesting Development, celebrates the evolution of the company and the growth of its portfolio under All Market Inc., according to the company.
The new logo and packaging designs will be on shelves in the U.S. and U.K. Vita Coco is also launching new products, including the recently released Pressed beverage in Tetra Paks. The new drink is a thicker and more authentic take on its namesake original coconut water, the company said.
PepsiCo, Purchase, N.Y., has introduced its Gift It Forward With Pepsi campaign for the holidays.
Through unique QR codes on 12-packs of Pepsi, Diet Pepsi, Pepsi Zero Sugar, Wild Cherry Pepsi and Pepsi Vanilla, and Pepsi Mini Can 15 and 10 packs, customers can play a digital scratch-off game. If three Pepsi globes are revealed, the customer gets a cash prize ranging from $5 to $25,000 that can be instantly gifted to a friend or a charity. Pepsi wants people to gift the money forward to spread holiday cheer, according to the company.
"While the holidays have always been known as the season of giving, finding the right gift to give has always been an underlying stress for people. Our Gift It Forward With Pepsi program is all about disrupting the typical ways that people go about holiday gift-giving by enabling people to unapologetically give the gift of cash, adding a new dynamic to the overall holiday experience," said Todd Kaplan, vice president of marketing for Pepsi.