CHICAGO — While beer has been struggling in convenience stores, flavored malt beverages, spirits and wine have experienced some increases in dollar and unit sales in 2019, according to Chicago-based market research firm IRI.
Consumers want variety when it comes to the cooler, and merchandisers are listening.
Click through to see some ideas on what to add to the c-store alcohol set …
1. Fun Wine
Fun Wine comes in colorful packaging inspired by Miami’s distinct culture and notorious street art scene, according to the Miami-based company.
The drinks come in Red Sangria, Strawberry Rose Moscato and Coconut Chardonnay. The pop-top cans and screw cap bottles make the beverages suitable for on-the-go outings, the company said.
Malibu rum is introducing a new line called Malibu Splash. The sparkling malt beverage comes in Strawberry, Lime, Passion Fruit and Pineapple. The drinks have 5% ABV and will be sold in four-packs for a suggested retail price of $8.99 and in flavor-variety eight-packs for $16.99.
Malibu is a product of Pernod Ricard USA, New York.
5. BeatBox Beverages Party Punch
BeatBox Beverages Party Punch is the fastest-growing single-serve wine brand in the U.S. convenience-store channel, according to Nielsen data.
The drink is the fastest-growing of the top 10, less than 750-mL wine brands in dollars, volume and sales velocity, according to the company.
According to its website, BeatBox Beverages Party Punch comes in five flavors: Pink Lemonade, Fruit Punch, Tropical, Blue Razzberry and Fresh Watermelon. BeatBox is part of Austin, Texas-based Future Proof, which develops innovative beverage brands for the next generation of drinkers. Its brands also include Brizzy Seltzer Cocktail and Corkless.