Smirnoff Ice, from London-based Diageo plc, is offering holiday puzzles and a discount this season.
Smirnoff Ice teamed up with the home goods brand it created, Cremsiffino, to offer a line of puzzles featuring the drink in three festive scenes.
Customers 21-years-old and up can visit nicelygifted.com to purchase a puzzle. When the puzzle is completed, participants can redeem a $5 offer through Dec. 31 from online alcohol delivery service Drizly.
Puzzles are limited and available while supplies last.
Bud Light Seltzer
Bud Light Seltzer, from New York-based Anheuser Busch InBev (A-B), is hosting a New Year’s Eve livestream event featuring Grammy-nominated artist Post Malone.
The event starts at 10:30 p.m. EST on Dec. 31 on BudLight.com/NYE and across Bud Light social channels. Additional performances from Steve Aoki, Jack Harlow and more artists will also take place.
Viewers will have a chance to win virtual meet and greets with performers, breakout into viewing rooms to watch the livestream with friends and family and win prizes during the show, according to A-B. RSVP at BudLight.com/NYE to apply for these promotions.
Bon Viv is releasing a Bon Viv and Priyanka Chopra Jonas Holiday Box, a limited-edition box set that includes a holiday pajama set and the tools and ingredients to make Jonas’ signature holiday cocktail.
Jonas’, the creative advisor for Bon Viv, signature recipe includes Bon Viv’s Cranberry Spiked Seltzer.
The holiday box is available for $100 at www.BonVivHoliday.com. Bon Viv is one of A-B’s hard seltzer brands.
Dos Equis, owned by White Plains, N.Y.-based Heineken, is expanding the draft experience to home as many bars and restaurants remained closed amid the COVID-19 pandemic.
Dos Equis Lager is available in a 5-liter draft keg format in Texas, with expected rollout to addiotnal markets in 2021.
“On average, a Dos Equis consumer spends four to six times more per serving on a draft beer vs. a can or bottle purchased off-premise. The new 5-liter keg offers consumers the same draft they love at a fraction of the price and brings highly incremental shoppers into retail,” said Adam Jaskol, senior brand manager at Dos Equis.
Modelo, owned by Victor, N.Y.-based Constellation Brands, recently launched a Modelo x RSVP Gallery Chicago Capsule Collection. The collection honors the fighting spirit of Chicago sports fans, according to the company.
The brand held a virtual roundtable in November with Chicago sports personalities including football’s Alex Brown, hockey’s Connor Murphy, baseball’s Eloy Jiménez and basketballs Ryan Arcidiacono.
“Modelo is proud to partner with RSVP Gallery to showcase the shared Fighting Spirit of our brands,” said Greg Gallagher, vice president of brand marketing at Modelo. “We hope that this one-of-a-kind Chicago-inspired collection will unite passionate sports fans across the city.”
People can enter for a chance to win items from the capsule collection though the Augmented Reality sweepstakes at modelorsvp.com through Dec. 31.