Nutrabolt is rebranding its C4 Smart Energy beverages with six new flavors, an updated look and the brand platform “Stay Focused.”
The flavors are Strawberry Guava, Peach Mango, Cherry Berry Lime, Blood Orange Yuzu, Watermelon Burst and Tropical Passionfruit, with two additional flavors, Blue Raspberry and Black Cherry, available online only.
“With an updated formula including InnovaBean, a plant-based, green coffee bean caffeine source; and Cognizin, a patented form of citicoline designed to support focus and attention, C4 Smart Energy is filling a gap in the energy drink category, providing a beverage that is clinically shown to deliver mental benefits such as enhanced focus,” the Austin, Texas-based company said, adding that C4 Smart Energy also is available in on-the-go stick packs that can be added to water.
“As a leader in the energy drink space, we understand that for most consumers, caffeine is not enough anymore,” says Robert Zajac, chief marketing officer at Nutrabolt. “With the C4 Smart Energy rebrand, we are filling that white space in the market and providing consumers the product they really want.”
To announce the rebrand, C4 Energy is unveiling a “4 Moments Of” campaign to showcase C4 Smart Energy’s new platform of celebrating the everyday moments of focus that unlock individual greatness. Matt Salvatore, vice president of creative at Nutrabolt, said, “With this, we’re putting the creative power and energy into the hands of the consumer, showing them that C4 Smart Energy is for the ordinary, the extraordinary, and every moment in between.”
Founded 20 years ago, Nutrabolt is a global active health and wellness company with a portfolio of performance-oriented brands that fuel active lifestyles. The company’s products compete in the functional beverage and active nutrition segments under three brands: C4, Xtend (a post-workout recovery brand), and Cellucor (a sports nutrition brand).
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