SCOTTSDALE, Ariz. — About 600 ampm convenience stores started carrying Alkaline88 3-liter bottles this month in stores in Arizona, California, Nevada, Oregon and Washington.
“Morning or night, commuters filling up or passing through can now rehydrate with an Alkaline88 3-Liter in 600 more convenience stores in five Western states, including hundreds of locations all throughout California,” said Frank Lazaran, Scottsdale, Ariz.-based Alkaline88 president and CEO. “This newest c-store client is part of one of the top-10 convenience chains in the country and a leader on the West Coast. This is another huge win for the expansion of our brand in the convenience store channel and for our growing retail footprint.”
- BP, which owns ampm, is No. 7 on CSP’s 2022 Top 202 ranking of U.S. convenience-store chains by company-owned store count.
Alkaline88 expects a solid rollout of the 3-liter bottles in La Palma, Calif.-based ampm stores thanks to a strong production infrastructure in the region, a quality distribution partner in California, and the company’s direct-store-delivery partners covering much of the rest of the c-store’s footprint, Lazaran said.
“Having all these pieces in place for a large launch with a new premium c-store client is a prime example of how we are optimizing every facet of our company to continue to efficiently expand the Alkaline88 brand,” he said.
Alkaline88 is made with an 8.8pH balance and two ingredients: purified water and pink Himalayan rock salt. The brand was developed with a smooth taste that encourages consumers to drink more and fully hydrate, the company said. Alkaline88 was founded in 2012.
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