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Beverages

7-Eleven Adds to Its Cold-Pressed Juice Line

3 new flavors are 100% single-juice varieties
7 eleven cold pressed logo
Photograph courtesy of 7-Eleven

IRVING, Texas -- 7-Eleven Inc. kicked off the new year with the release of three new additions to its 7-Select G0Smart organic cold-pressed juice, this time in 100% single-juice varieties.

The three new varieties are:

Pomegranate: Each bottle is made using 2.5 pomegranates, a powerful source of antioxidants, the company said. 7-Eleven’s juices will be cold-pressed, organic and only sourced from pink pomegranates.

Melon: This honeydew melon variety contains vitamins A, B and C.

Blackberry: Each bottle contains the juice of 165 Dewberry blackberries, a good source of vitamin C and a powerful antioxidant, the company said.

“Today’s juice customers continue to look for more premium options,” said Dion Miliaresis, senior product development manager for private brand beverages. “Each of the three new juices will be sourced from a single organic fruit, pomegranate, blackberry or melon.

“Pomegranate juice, specifically, has seen significant growth as a premium juice in the U.S. because of its high levels of antioxidants and other nutrients. Both blackberry and melon juices are great-tasting and found at very few other retailers. They’re a great addition for our customers and their growing need for healthier options.”

The current 7-Select GoSmart line of organic cold-pressed juices are fruit and vegetable blends. Within two months of launching, sales of three of the four varieties are in the top 10 of juices sold in 20-ounce or smaller juice category.

As American consumers continue to look for healthier options, 7‑Eleven’s better-for-you food and beverage selection also continue to expand, both in packaged private brand and fresh foods, the company said. In addition to the organic, cold-pressed juices, items include 7-Select GoSmart fruit and nut blends and sprouted chips, 7-Select frozen Greek yogurt bars and string cheese, boiled eggs, protein packs, fresh-cut fruit and salads.

The new single-fruit juice varieties are sold in 11.2-ounce glass bottles and contain one serving per bottle. Suggested retail price is $2.99, and for a limited time, customers can get two for $5.

Based in Irving, Texas, 7-Eleven Inc. operates, franchises and/or licenses more than 67,000 stores in 17 countries, including 11,800 in North America.

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