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7-Eleven Announces Winner in 'Slurpee Battle of the Bands'

The Hollabacks win; three-month competition attracted 900 groups
DALLAS -- 7-Eleven Inc. announced The Hollabacks as the winner of its Second Annual 7-Eleven and "Slurpee Battle of the Bands" competition. Home-grown rock and popular bands battled in this multi-tiered competition, but only one from the 906 entries emerged the winner.

The Hollabacks were a strong contestant among the 12 selected contenders from across the country, starting with their performance at the New York City Battle of the Bands regional concert on August 16. The band later recorded a music video in Dallas of "It's Over," a song that captures the band's retro take [image-nocss] on modern pop/rock melodies.

Click hereto listen to The Hollabacks.

Click herefor see all of the bands.

The final competition came September 27 with the group playing in Los Angeles in a hometown concert that pitted them against the other finalist, Levi Ware, who performed in his backyard of Seattle. Fans voted through midnight Wednesday when The Hollabacks collected the most votes and became 7-Eleven's "Slurpee Battle of the Bands" 2010 winner.

Voting throughout the competition among the 12 finalist bands took place online at Slurpee.com.

The Hollabacks will receive the $10,000 grand prize and the opportunity to make an in-studio recording to be featured on popular rock memorabilia and archiving website, Wolfgangsvault.com.

Rita Bargerhuff, 7-Eleven vice president and chief marketing officer, said, "Through the 'Battle of the Bands' program, we are able to capture the natural connection between the Slurpee drink and music. We hope the exposure they received will give them the support they need to go on to even greater success."

She added, "All 12 of the bands in the final stages of this year's competition were phenomenal. Each group added their own style and sound, and that's what is fun and exciting about this program. We know that each has a bright future ahead, and we look forward to seeing what they accomplish."

Dallas-based 7-Eleven operates, franchises or licenses more than 8,200 7-Eleven stores in North America. Globally, it operates, franchises or licenses approximately 38,800 stores in 16 countries. During 2009, 7-Eleven stores worldwide generated total sales of more than $58.9 billion.

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