New energy drink brand Phorm Energy is now available in Irving, Texas-based 7-Eleven convenience stores nationwide.
St. Louis-based Anheuser-Busch and Fenton, Missouri-based 1st Phorm, a sports nutrition and supplements company, early this year created a partnership “aimed at fueling new innovations within the rapidly growing energy drinks and related beverage segments,” Anheuser-Busch said.
Phorm Energy, designed to support hydration and mental focus, offers natural flavors, caffeine from green tea extract and an electrolyte blend, the company said. It comes in four flavors: Blue Blitz, Orange Fury, Grape Smash and Screamin’ Freedom. The drinks have 200 milligrams of caffeine per 16-ounce can.
“This expansion marks a key milestone for the brand as it continues scaling in the convenience retail channel, bringing Phorm Energy to more consumers nationwide,” 1st Phorm said.
- 7-Eleven is No. 1 on CSP’s 2025 Top 202 ranking of U.S. c-store chains by store count.
“Building on our commitment to consistently deliver quality and innovation, Anheuser-Busch is excited to partner with 1st Phorm, a company and brand that shares our vision and passion for creating products that meet the evolving needs of consumers,” said Brendan Whitworth, CEO of Anheuser-Busch. “This brings together two American manufacturers with proud St. Louis roots and complementary expertise.”
The partnership also includes Dana White, president and CEO of the Ultimate Fighting Championship.
7-Eleven operates, franchises or licenses more than 13,000 convenience stores in the United States and Canada. In addition to 7-Eleven c-stores, 7-Eleven Inc. operates and franchises Speedway and Stripes c-stores and the Laredo Taco Company and Raise the Roost Chicken and Biscuits restaurant brands.
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