7-Eleven Inc. is adding 7-Select Fusion Energy and 7-Select Rehydrate to its beverage lineup. The new drinks are available now at 7-Eleven, Speedway and Stripes convenience stores nationwide.
7-Select Fusion Energy flavors include Cosmic Cherry, Rockin’ Rainbow, Galactic Citrus and Paradise Pulse. Each can has high-antioxidant Vitamin C and essential B6 and B12 vitamins, intended to elevate energy, boost mental sharpness and enhance mood. 7-Select Fusion Energy contains zero sugar, is gluten-free and free from artificial colors and high fructose corn syrup, providing customers with a better, healthier energy drink option, the company said.
The new 7-Select Rehydrate is a 20-ounce premium beverage formulated for hydration and immune support. Crafted with a blend of five electrolytes and vitamins, the hydration beverage is available in Cherry, Fruit Punch and Grape flavors.
Through August 27, customers can buy one bottle of 7-Select Rehydrate and get another free, the retailer said.
“With the launch of our new energy drink, 7-Select Fusion Energy, and the new 7-Select Rehydrate hydration beverage, we’re providing our customers with innovative, high-quality private-brand items crafted to energize and refresh,” said Nikki Boyers, vice president of private brands at 7-Eleven. “Whether needing a quick boost to help power through the day or a break for hydration, our new beverages are designed to meet the evolving needs of our customers who stay on the go.”
7-Eleven can also deliver the products via the 7NOW Delivery app.
- 7-Eleven is No. 1 on CSP’s 2024 Top 202 ranking of U.S. c-store chains by store count.
7-Eleven operates, franchises or licenses more than 83,000 convenience stores in 19 countries and regions, including more than 13,000 7-Eleven convenience stores in the United States. In addition to 7-Eleven c-stores, the company operates and franchises Speedway and Stripes c-stores and the Laredo Taco Company, Speedy Cafe and Raise the Roost Chicken and Biscuits restaurant brands.
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