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Beverages

7-Eleven Introduces New Sports Drink

7-Select Replenish sweetened with stevia, real sugar
7-eleven drinks
Photograph courtesy of 7-Eleven

IRVING, Texas — 7-Eleven has added a new sports drink to its line of exclusive products. 7-Select Replenish is an isotonic sports drink that aims to help replace electrolytes and minerals such as sodium, potassium, calcium and magnesium lost during exercise, according to the company.

The drink’s suggested retail price is $1.99, and the 28-ounce bottles are available at 7-Eleven stores in four flavors: lemonade, orange mango, cucumber mint and guava splash.

"As with all 7-Eleven private-brand products, we wanted to make sure our new sport drink would stand out in quality, taste, uniqueness and value," said 7-Eleven President and CEO Joe DePinto. "We benchmarked against the best and added differentiated attributes that we know our customers are seeking."

7-Select Replenish is sweetened with stevia and real sugar and contains 100% of the daily values of vitamins A, E, niacin (B3), B5 and pantothenic acid (B6) per 12-ounce serving. The drink has 15 grams of sugar and 150 calories per bottle.

In June, the convenience-store chain launched its proprietary Quake energy drink.

7-Eleven's private-brand products have experienced double-digit year-over-year sales gains, the company said. 

Irving, Texas-based 7-Eleven Inc. operates, franchises or licenses more than 68,000 c-stores in 17 countries, including 11,800 in North America. It is No. 1 in in CSP's Top 202 ranking of c-store chains by number of retail outlets. The retailer's iconic brands include Slurpee, Big Bite and Big Gulp.

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