7-Eleven has launched 7-Select Soda. The new line includes three beverages: Cola Classic, Orange Soda and Lemon-Lime Twist.
The own-label sodas will be available at participating 7-Eleven, Speedway and Stripes convenience stores nationwide, the Irving, Texas-based retailer said Monday.
- 7-Eleven is No. 1 on CSP’s 2026 Top 202 ranking of U.S. c-store chains by store count.
Each 20-ounce bottle costs $1.99 and features a resealable cap.
“7-Select Soda reflects what the 7-Select brand stands for: variety, dependable quality and value,” said Nikki Boyers, vice president of private brands, emerging brands and 7 Ventures. “This new offering is the latest example of how 7-Select keeps evolving, introducing new flavors and products that exceed expectations for what convenience should taste like.”
7-Select was created to provide customers the best products at the best prices, according to its website. It also includes candy and snacks like Slurpee Gummies, ice cream, snack pies and popcorn.
In 2024, it added 7-Select Fusion Energy and 7-Select Rehydrate to its beverage lineup.
U.S. private-label sales reached $330 billion in 2025, accounting for 24% of unit share and 23% of dollar share in the market, Chicago-based Circana reported in March.
7-Eleven operates, franchises or licenses more than 12,000 stores in the United States and Canada. In addition to 7-Eleven stores, it also operates and franchises Speedway, Stripes, Laredo Taco Company and Raise the Roost Chicken and Biscuits locations. It’s known for its brands like Slurpee, Big Bite and Big Gulp.
Come Aug. 1, 7-Eleven will have a new CEO: Mauricio Leyva, its parent company, Seven & i Holdings, announced Thursday.
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