Convenience-store retailer 7-Eleven has teamed up with AriZona Beverages on a new line of cold brew teas called Southland Reserve.
The private-label drink, which Irving, Texas-based 7-Eleven said is designed to honor the brand’s rich heritage, “is crafted to deliver bold flavors with a smooth, refreshing taste.”
Southland Reserve is offered in four flavors: Sweet Tea, Unsweet Tea, Peach Tea and Lemon Tea. Available at 7-Eleven, Speedway and Stripes stores, the new beverage line “pays tribute to the company's origin story as the world’s first convenience store, founded in 1927 as Southland Ice Co., under Southland Corp., before the 7-Eleven name was coined in 1946,” the company said.
Nikki Boyers, vice president, private brands, at 7-Eleven, said, “This launch of Southland Reserve Cold Brew tea celebrates the legacy of 7-Eleven and the loyal customers who have made us who we are today. With this lineup, we’re bringing together the best of the past and the present, delivering a drink that is both nostalgic and refreshingly new.”
- 7-Eleven is No. 1on CSP’s 2025 Top 40 Update to the 2024 Top 202 ranking of U.S. c-store chains by store count. Watch for the full 2025 Top 202 ranking in the June issue of CSP magazine and in CSP Daily News.
Last year, for a limited time, 7-Eleven, Speedway and Stripes convenience stores were the exclusive home of AriZona Beverages’ Frost ChillZicle.
Southland Reserve Cold Brew teas are available in 16-ounce bottles and crafted using gravity-based filtration and cold steeping process, 7-Eleven said.
“The black and green tea leaves are sourced from Argentina, Indonesia and Kenya and steeped for an extended period to ensure an aromatic flavor without bitterness, resulting in a refreshing and craveable cold brew tea,” the company said.
Don Vultaggio, chairman and founder at AriZona Beverages, said, “Working with 7-Eleven to create Southland Reserve Cold Brew tea was a natural fit. By combining our expertise in cold brewing with 7-Eleven’s deep-rooted legacy, we’ve crafted a refreshing and flavorful tea that we know customers will love.”
The packaging design pays tribute to 7-Eleven’s history, featuring imagery inspired by a 1950s-era photo of the convenience store, 7-Eleven said.
AriZona Beverages, founded in Brooklyn, New York, in 1992, is a family-owned and -operated American company.
7-Eleven operates, franchises or licenses more than 13,000 convenience stores in the United States and Canada. It also operates and franchises operates and franchises Speedway and Stripes c-stores and the Laredo Taco Company and Raise the Roost Chicken and Biscuits restaurant brands.
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