DALLAS —7-Eleven Inc. is testing a beer and wine growler program and giving a nod to its past with the branding of the offer.
Tote’m Craft Beer by 7-Eleven is a growler beer and wine program in test only in the retailer’s 6,300-square-foot lab store that opened in Dallas in March. The brand comes from an early name used on Southland Ice Co.’s stores, precursors to 7-Eleven, in the 1930s.
“The stores sold ice, eggs and other convenience items their customers needed,” the company told CSP Daily News. “In 1936, with the repeal of prohibition, the Tote’m stores became one of the first retailers to sell ice-cold beer to their customers.”
Here are the details of the growler offer …