CHICAGO -- Bottled water is increasingly meeting consumer beverage needs more often, according to Andy Baran, national sales director, convenience store channel, for Nestle Waters North America, Stamford, Conn. Sparkling waters are expected to grow 18.4% and still waters 3.1% from 2017 through 2020, according to Nielsen and Nestle Waters data. That growth is being driven by four macro trends, Baran said during CSP's Cold Vault Summit in Chicago.
Meanwhile, Randy Smith of Celsius Holdings, Boca Raton, Fla., citing an ADM Nutrition consumer survey, identified four trends driving functional beverages such as energy and protein drinks.
Here's a look at those macro trends ...