ALTOONA, Pa. — Mid-Atlantic convenience-store chain Sheetz is once again tapping into its doughnut beer, Project Happy Hole-idayz, for a limited time. Brewed with 1 pound of the brand’s Shweetz Glazed Vanilla Donut holes per barrel, Sheetz first unveiled this LTO craft beer to the public on Black Friday 2020.
The beer, brewed with vanilla doughnut holes in partnership with Wicked Weed Brewing Co., Asheville, N.C., is available at 261 Sheetz stores across Maryland, North Carolina, Pennsylvania and Virginia. It offers a deep golden pale ale with notes of fresh-baked doughnuts, vanilla frosting, graham crackers, honey and malted barley. Four packs of 16-ounce cans of retail for $7.99.
In September, Sheetz released Project Shteam Machine, an LTO cream ale brewed with its own vanilla cappuccino. This was the second craft beer it made in partnership with Evil Genius Beer Co., Philadelphia. The cream ale has a light vanilla flavor with subtle coffee notes and a delicate hop aroma Sheetz said.
Earlier in November, Rutter’s launched its own Chocolate Milk Stout, marking the York, Pa.-based c-store chain’s first private branded beer product, which was made in collaboration with Lancaster Brewing Co., Lancaster, Pa.
And for Oktoberfest this year, pretzel maker Snyder’s of Hanover, Hanover, Pa., and Elmsford, N.Y.-based Captain Lawrence Brewing Co. teamed up to make an LTO beer called SnyderBier in two flavors brewed with Snyder’s pretzels: Pretzel Märzen and Pretzel Frücht.
- Sheetz is No. 14 on CSP’s 2021 Top 202 ranking of c-store chains by size.
Established in 1952, Altoona, Pa.-based Sheetz operates 630 c-stores in Pennsylvania, North Carolina, Virginia, West Virginia, Ohio and Maryland.
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