WOODBURY, N.Y. — To celebrate 30 years, the AriZona Beverage Co. is running Thirsty Thirty, a digital experience that lets fans and customers create their own can of AriZona Iced Tea.
“Utilizing an ultra-modern suite of technology, the Thirsty Thirty web experience allows users to select from a bouquet of tasting notes to craft their own, unique flavor combination,” the Woodbury, N.Y.-based company said.
Each tasting note, such as green tea, black tea, blueberry, strawberry, vanilla and cinnamon, is mapped to a specific piece of artwork. Using dynamically rendered 3D meshes, users will watch as their flavor choices merge to define a distinct can design. Then they can name their flavor and upload it to a gallery.
The public can vote for their favorites in the Thirsty Thirty Gallery until Dec. 13. The submission deadline is Dec. 6. The top three finalists will win a four-day, three-night trip to New York for a VIP tour of AriZona’s headquarters and lunch with a company founder.
AriZona will select the finalists and announce the winning beverage in summer 2023. The grand prize winner will get $10,000, earn the title of AriZona’s first-ever chief flavor officer and have their drink produced and distributed for sale.
AriZona Beverages USA is a privately owned manufacturer based in Woodbury, N.Y. Its flagship brand, AriZona Beverages—a leading ready-to-drink tea company—produces AriZona Iced Tea, waters, juices, energy drinks, sports drinks and powdered tea mixes. The Vultaggio family, owners of AriZona, owns Hornell Brewing Co., which was founded in 1934 with origins in Hornell, N.Y.
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