Beverages

A-B Launches Bud Light Seltzer Iced Tea Variety Pack

Brewer also releases 24-pack of hard teas, lemonades
Bud Light Seltzer Mix Pack
Photograph courtesy of Anheuser-Busch

NEW YORK — Anheuser-Busch is launching a Bud Light Seltzer Iced Tea variety pack—and a combo pack that includes hard iced tea and lemonade.

The iced tea variety pack includes four flavors: Peach Iced Tea, Raspberry Iced Tea, Tangerine Iced Tea and Apple Iced Tea. It will be sold in 12 packs with 12-ounce slim cans and in 25-ounce single cans in the peach flavor.

In the Bud Light Seltzer Mix Pack, consumers can get three flavors of Bud Light Seltzer Iced Tea and three flavors of Bud Light Seltzer Lemonade in one pack. Each pack contains four of the following flavors: Raspberry Iced Tea, Peach Iced Tea, Apple Iced Tea, Original Lemonade, Black Cherry Lemonade and Strawberry Lemonade.

The mix pack will be available May 24 nationwide in 12-ounce slim can variety 24 packs. Each drink has less than 1 gram of sugar and 5% ABV.

“While Bud Light Seltzer always strives to innovate and bring delicious tasting flavors to the market, we also want to ensure we’re giving our fans products that fit their lifestyle,” said Andy Goeler, vice president of marketing for Bud Light. “With the summer season upon us, we’re confident that consumers will enjoy sipping on these new great flavors and will even enjoy mixing flavors to create the perfect seltzer that can be enjoyed on the beach, at a barbecue or anywhere else.” 

A-B, New York, launched Bud Light Seltzer Lemonade earlier this year. The brewer’s hard seltzer brands also include Bud Light Seltzer, Bon V!V, Natty Seltzer and Michelob Ultra Seltzer.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Foodservice

A Reminder That Ease and Convenience Usually Win

As a recent study on third-party delivery demonstrates, convenience and ease will drive sales, even during a difficult environment

Beverages

C-Stores Get Ready: Beverage Competition With QSRs Is Heating Up

Technomic Principal Donna Hood Crecca says convenience stores need to update their beverage offerings

Trending

More from our partners