ST. LOUIS —Anheuser-Busch (A-B) released Budweiser Zero, the brand’s first beer with no alcohol.
The zero-sugar, 50 calorie beverage has the same taste as a typical Budweiser, but with 0% ABV, the St. Louis-based brewer said.
Former NBA All-Star shooting guard Dwyane Wade developed Budweiser Zero in partnership with A-B. The drink is geared toward athletes who want the taste of a Budweiser without the aftereffects of alcohol and people who want to maintain a balanced lifestyle, according to A-B. Wade will appear in advertising tied to the product.
“Over the past year, we have seen hundreds of new beverage options come to market, with non-alcohol and alcohol-free beverages quickly rising in popularity,” said Monica Rustgi, vice president of marketing for Budweiser. “Budweiser has an incredible opportunity to propel this movement into mainstream culture by offering a product that doesn’t compromise on the quality and taste people have come to know and love from Budweiser, a brand they trust.”
Budweiser Zero comes in a 12-pack of 12-ounce cans and 16-ounce single cans. A six-pack of 12-ounce cans will be available in December.
Anheuser-Busch’s Brewers Collective, a group of craft breweries from across the country, introduced six new low-ABV or nonalcohol brews in January. Those included Goose Island Beer Co.’s So-Lo, Four Peaks Brewing Co.’s Gilt Lifter, Breckenridge Brewery’s Resolution Blueberry Acai Golden Ale, Golden Road Brewing’s Mango Cart Non-Alcoholic Wheat Ale, Platform Beer Co.’s Gymday and Devils Backbone’s Bright Pineapple—all of which have less than 5% ABV.