WESTON, Fla. — Bang Energy has ended its exclusive distribution partnership with PepsiCo less than a year after the companies announced the agreement.
“Bang Energy has had, and continues to have, a remarkable 11-year relationship with many of its prior distribution partners, including the independent Pepsi bottlers; therefore, we sincerely expected PepsiCo to execute at an even higher level based on their enormous resources and promises. Unfortunately, we were wrong. PepsiCo, you’re fired,” Jack Owoc, CEO of Bang Energy, said.
The beverage companies’ partnership began in April, and by Oct. 23, Bang Energy said it gave PepsiCo a notice of termination as its exclusive distributor, citing multiple problems and concerns regarding PepsiCo’s performance.
Vital Pharmaceuticals Inc. (VPX), Weston, Fla., makes Bang Energy drinks. The Bang Energy brand was introduced in 2012 and is carried in more than 200,000 outlets in the United States. It is marketed as a healthy energy drink that contains creatine, 300 milligrams of caffeine and branched-chain amino acids (BCAAS).
Purchase, N.Y.-based PepsiCo’s energy products include Mountain Dew’s Kickstart, Game Fuel, AMP and its recent acquisition, Rockstar Energy Beverages. PepsiCo did not immediately respond to CSP's request for comment.