Beverage Bracket Challenge

Just in time for March Madness, test your cold-vault sales knowledge

CHICAGO — How well do you know convenience-store customers? And how well do you know the cold vault? Working with data firm Skupos, CSP is bringing Beverage Madness Bracketology to the c-store channel.

Pitting the 16 best-selling single-serve SKUs against one another in a Sweet 16-style bracket, we invite readers to test your knowledge of which brands/package sizes will beat another based on Q4 2020 sales.

It’s a series of battles of beverage titans: Coca-Cola vs. Mountain Dew, Red Bull vs. Monster, and so on. In each pairing, you pick the SKU that you think outsold the other based on Q4 2020 unit sales, according to Skupos’ data.

Choose who you think will win in the drink matchups below and earn point on the way to the No. 1 SKU.

San Francisco-based Skupos drives revenue growth across all segments of the convenience retail industry through technology that connects both retailers and brands to their shoppers. With a focus on independent stores and small chains which make up nearly 80% of the market, the Skupos platform enables both retailers and brands to compete through better understanding and serving their customers. Founded in 2016, a growing network of 14,000+ customers across all 50 states rely on Skupos to boost sales volume and increase their customer base.

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