Beverages

Breakthru Beverage to Acquire J.J. Taylor’s Minnesota Beer Business

Beer wholesalers will work out of Minneapolis warehouse
Breakthru Beverage and J.J. Taylor

NEW YORK and CHICAGO — Breakthru Beverage Group has agreed to acquire and integrate J.J. Taylor Cos.’ Minnesota beer business into Breakthru Beverage.

The move will enhance Breakthru’s beer portfolio and strengthen the company’s Midwest position as it expands service capabilities to customers and supplier partners, Breakthru said.

The deal, expected to close this spring, also will bring enhanced operational capabilities to Twin Cities beer distribution as Breakthru consolidates its beer portfolio into J.J. Taylor’s 600,000-square-foot warehouse in Minnesapolis. The company will have a portfolio of more than 65 domestic, imported and local and national craft beer brands. Some of its brand partners include Molson Coors Beverage Co., Tito’s Handmade Vodka, Brown-Forman, Cutwater Spirits and more, according to its website.

“There’s great synergy between our companies in Minnesota,” said Tom Bené, Breakthru Beverage Group president and CEO. “This combination will dramatically enhance operations in the Twin Cities and reinforces our commitment to this market as we deploy our full suite of best-in-class capabilities and digital resources to help supplier and customer partners better reach their target consumers and drive results. This is another strong step in our overall growth agenda, where we remain focused on strengthening our position throughout the United States and Canada.”

Breakthru intends to relay on the expertise of the J.J. Taylor team with the goal of expanding its associate sales force to become the best and easiest distributor to work with in the state, the company said.

Breakthru Beverage Group, which has corporate headquarters in New York and Chicago, is a leading alcohol wholesaler in the United States and the largest broker in Canada representing a full total beverage alcohol portfolio of spirits, wine and beer.

J.J. Taylor Companies, Jupiter, Fla., is a beer wholesaler that’s been family owned and operated since 1958.

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