NEW YORK -- Bud Light will become the first beer in the United States to add a comprehensive on-pack serving facts and ingredient label when new packaging rolls out in February.
Because consumers are demanding more and more transparency, Bud Light is giving beer drinkers more information when it comes to choosing the right brew, New York-based Anheuser-Busch said in a statement.
“While ingredient labels are not required, consumers deserve to know more about their beer,” said Andy Goeler, vice president of marketing, Bud Light. “When people walk through a store, they are used to seeing ingredient labels on products in every aisle, except for the beer, wine and spirits aisle. As the lead brand in the category, we believe increasing on-pack transparency will benefit the entire beer category and provide our consumers with the information they expect to see.”
Bud Light is striving to elevate the beer category with this move toward more transparency, the company said. In addition to listing the ingredients, which includes water, barley, rice and hops, the packaging will also include serving size, calorie count, total fat, saturated fat, trans fat, carbohydrates, sugars and protein.
Bud Light was introduced in 1982. It is the best-selling light beer in the United States.