Beverages

C-Store Beverage Sales Lag Other Retail Channels

Convenience retailers pressured by dollar stores, supermarkets

NEW YORK -- Convenience-store sales of three major beverage categories lagged behind sales in all retail channels in February, according to the latest four-week data from Nielsen.

Dollar sales of beer and carbonated soft drinks (CSDs) declined in all channels, according to a Wells Fargo Securities report, but the decline was steeper in c-stores. Similarly, energy-drink sales grew in both channels, but c-store growth lagged behind all channels.

"Overall, c-store results were lukewarm," Bonnie Herzog, managing director of consumer equity research for New York-based Wells Fargo, wrote in a research report. "C-store sales continue to be pressured given stepped up promos/competition from dollar stores, supermarkets, etc."

Here's a look at the Nielsen sales data for the four-week period ending Feb. 24 compared to a year ago:

CategoryAll channels (dollar sales growth)C-stores (dollar sales growth)
Beer(0.7%)(1.1%)
CSDs(1.7%)(5.5%)
Energy drinks3.9%2.8%

Source: Nielsen, Wells Fargo Securities

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