Is the C-Store World Ready for PepCoin?

New PepsiCo loyalty program embraces cryptocurrency, sort of

PURCHASE, N.Y. — Mountain Dew and Doritos are purchased together nearly as much as peanut butter and jelly. That's because savvy snackers know and love the pairing of a savory, crunchy Frito-Lay snack with a cool, refreshing PepsiCo beverage, the company said. Now, pairing those two products can pay off thanks to PepsiCo's first-ever cash-back loyalty program: PepCoin by PepsiCo, a digital program intended for the on-the-go consumer.

Now, when a consumer buys a single-serve PepsiCo beverage and Frito-Lay snack together (each specially marked), they can earn cash rewards. They simply need to scan the codes on the bag and under the bottle cap with their phone. Every time they accumulate $2, the money automatically transfers to their account with Venmo or PayPal. The more a customer pairs PepsiCo products, the more the program pays.

lays and pepsi

"Our mission at PepsiCo is to put smiles on consumers' faces with every sip and bite," said Linda Lagos, senior director of marketing for PepsiCo, Purchase, N.Y. "PepCoin will give them a chance to earn a cash reward by enjoying their favorite snack and beverage combinations."

"We're thrilled to help bring PepsiCo closer to their consumers for the PepCoin loyalty program," said Leanne Sheraton, vice president of marketing for PayPal. "Venmo and PayPal's payout solutions provide the ability for physical brands to engage with their consumers digitally, while offering a convenient way for consumers to redeem and spend their cash rewards."

To earn rewards, consumers can go the classic Lay's-and-Pepsi route, or get a lot more creative. There are more than 1,000 pairing options, from Doritos Spicy Sweet Chili with Mountain Dew to SunChips Harvest Cheddar with Aquafina.

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