ANKENY, Iowa — Casey’s and Mtn Dew, a PepsiCo brand, have launched Mtn Dew Overdrive, a new exclusive beverage. The flavor is only available at Casey’s and features a citrus taste with hints of mango, raspberry and lime. Sold in 20-ounce bottles and also available on the fountain, Mtn Dew Overdrive is the first exclusive Mtn Dew flavor available at the convenience-store chain.
Ankeny, Iowa-based operates more than 2,400 c-stores in 16 states.
- Casey’s is No.3 on CSP’s 2022 Top 40 update to the 2021 Top 202 ranking of c-store chains by store count. Watch for the full 2022 Top 202 ranking in the June issue of CSP magazine and CSP Daily News.
“We are ecstatic to carry Mtn Dew Overdrive at our Casey’s convenience stores across the Heartland,” said Tom Brennan, chief merchandising officer at Casey’s. “As the third largest convenience retailer and fifth largest pizza chain in the United States, we’re always looking for the most flavorful products to pair with our handmade pizza, and Mtn Dew knows a thing or two about flavor.”
The Mtn Dew Overdrive label shows off a rooster weathervane necklace, representing the c-store and a barn shaped buoy, highlighting Casey's founding year.
As part of the launch, the latest Mtn Dew character, Benny the Bearalope, a whimsical waterskiing mascot that embodies the playful and adventurous spirit of the new beverage, will make appearances at Casey’s stores all summer long.
“Mtn Dew Overdrive has been tried and tested to be the perfect companion for an adventure-filled day on the lake or trails, or any time you want the crisp, refreshing flavor that only Dew and Casey’s can bring you,” said Scott Henzi, commercial senior vice president of PepsiCo Beverages North America, Central Division, Chicago. PepsiCo is based in Purchase, N.Y..
The Mtn Dew line also includes Mtn Dew Kickstart, Mountain Dew Code Red, Mountain Dew Voltage, Mtn Dew Zero Sugar, Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar.
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