BOCA RATON, Fla. — Fitness drink Celsius Heat is available in new packaging and in a new Jackfruit flavor.
Jackfruit has a tropical flavor and a tangy twist, according to the company. The carbonated performance energy drink has a new look in 16-ounce can packaging. The new design features bright colors and the “proven performance” tagline.
Celsius Heat products have no sugar, 2,000 milligrams of L-citrulline and 300 milligrams of caffeine, plus the Celsius proprietary performance blend.
The drink also comes in Inferno Punch, Blueberry Pomegranate, Orangesicle, Cherry Lime and Strawberry Dragonfruit flavors.
"Jackfruit is another great-tasting option that further expands our line of flavors, and we expect it will entice fans and new consumers alike," said Celsius Holding Inc. CEO John Fieldly. "It is the perfect way to launch our new 16-ounce heat can packaging, which will appeal to a broader audience in the rapidly expanding performance energy category.”
Celsius Holdings, Boca Raton, Fla., is a global company with a proprietary formula for its flagship brand, Celsius, and its four beverage lines: Celsius Originals, Celsius Heat, Celsius On-the-Go and Celsius Sweetened With Stevia. Celsius is sold nationally at 7-Eleven, Target, CVS and GNC, among other retailers.
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