Beverages

Circle K to Carry Copa di Vino on West Coast

Splash Beverage’s wine to be on the retailer's shelves in California, Oregon, Washington
Copa di Vino wine
Photograph courtesy of Splash Beverage Group

FORT LAUDERDALE, Fla. — All Circle K convenience stores in the company’s western division will begin carrying Copa di Vino starting in September, according to the wine’s owner, Splash Beverage Group, a portfolio company of beverage brands.

The rollout will feature all varietals of 12-year-old Copa di Vino and follows a successful three-month-long test in 257 California stores. The varietals are Cabernet Sauvignon, Chardonnay, Merlot, Moscato, Pinot Grigio, Riesling and White Zinfandel.

The stores will begin selling the product in September in two phases: phase 1 is in California; phase 2 will be in Oregon and Washington.

Copa di Vino has been in business for 12 years.

“This important authorization is another successful result of the hard work of the Splash team,” said Robert Nistico, Fort Lauderdale, Fla.-based Splash Beverage Group’s chairman and CEO.

“The strength and credibility of Splash’s existing distribution network afforded us the opportunity to have a test run where the quality and consumer enthusiasm for the product drove this into a full authorization,” Nistico said. “We couldn’t be more excited as we look forward to growing this relationship.”

Splash Beverage Group owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wine by the glass, Salt flavored tequilas, Pulpoloco Sangria and TapouT performance hydration and recovery drink. Splash’s strategy is to rapidly develop early-stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories, it said.

Laval, Quebec-based Alimentation Couche-Tard’s 26-country global network includes about 9,300 c-stores in North America, with more than 7,100 in the United States under the Circle K and Holiday Stationstores banners in 48 states, and about 2,100 in Canada under the Circle K, Mac’s and Couche-Tard banners. In Europe, under the Circle K and other banners, Couche-Tard operates a retail network in Scandinavia, Ireland, Poland, the Baltics and Russia including more than 2,700 stores and unmanned automated fuel stations.

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