BOULDER, Colo. — Circle K convenience stores in Colorado added Wingman Smart Energy to more than 180 locations.
The functional energy beverage, made by Boulder, Colo.-based Moonlight Beverage Co., is made with nitric oxide, a molecule that increases blood flow and performance in muscles, according to the company. It also has amino acids and is designed to enhance the heart, body and mind.
Circle K will carry two of the company’s five varieties—Citrus and Unicorn—at its stores, Moonlight Beverage said. Other varieties are Cranberry Lime, Tropical Mango and Very Berry.
- Alimentation Couche-Tard, the owner of Circle K, is No. 2 on CSP’s Top 40 Update to the 2020 Top 202 ranking of U.S. c-store chains by store count.
“Wingman Smart Energy is the newest product line in our grab-and-go beverage set at Circle K. We’re always looking for unique products for our customers, and Wingman truly delivers on function and taste,” said Chris Marquez, category manager at Circle K’s Rocky Mountain Region.
Wingman plans to expand to other regions beyond Colorado.
“Everybody needs a convenient way to power up while on the road, and Wingman provides the optimum performance people need throughout the day to stay alert, energized, and hydrated,” said Kristin Schroeder, CEO and co-founder of Moonlight Beverage.