ATLANTA — The Coca-Cola Co. has introduced three new Smartwater flavors.
The first-ever flavored Smartwater offerings in the U.S. are Sparkling Strawberry Blood Orange, Sparkling Fuji Apple Pear and Sparkling Raspberry Rose.
The drinks hit stores at the end of March in select cities.
They were developed following extensive consumer research and taste-testing, according to Lauren Freedman, Smartwater brand manager for Coca-Cola Co., Atlanta, who said the team wanted its first foray into flavors to be exotic and unexpected, all while staying true to its premium-hydration proposition.
The new drinks will be sold initially in half-liter bottles (singles and six-packs) in Boston, Chicago, Los Angeles, Miami, New York, Philadelphia and San Francisco. Suggested retail price is $2.29. Consumers nationwide will be able to order them online this summer.