Beverages

Coca-Cola Updates Zero Sugar Drink

CSD to have full distribution in United States in August
Coca-Cola Zero Sugar
Photograph courtesy of The Coca-Cola Co.

ATLANTA — The Coca-Cola Co. is launching an updated Coca-Cola Zero Sugar.

The Atlanta-based beverage company said it improved the blend of flavors in the new version, using the same ingredients to deliver the Coke taste with no sugar added.

Coca-Cola Zero Sugar started hitting shelves in July and will have full distribution in the United States in August. The carbonated soft drink (CSD) also has new packaging, which is simplified and celebrates the iconic logo using the brand’s red color with classic black font, Coca-Cola said.

For the product's launch on July 12, Coca-Cola partnered with model and actress Emily Ratajkowski to show up to Manhattanhenge—a sunset that perfectly frames the sun between skyscrapers as it dips below the horizon, drawing thousands of tourists. Coca-Cola and Ratajkowski shared the updated Coca-Cola Zero Sugar with fans at the event, and banner planes flew across the sunset towing a sign that read, “Best Coke Ever?”

Want breaking news at your fingertips?

Get today’s need-to-know convenience industry intelligence. Sign up to receive texts from CSP on news and insights that matter to your brand.

Related Content

Trending

More from our partners