TORONTO — Flow Beverage Corp. has entered a distribution agreement with The Honickman Cos.
Honickman will distribute Flow’s alkaline spring water and better-for-you beverage products in certain counties in New York, Virginia, Maryland, Pennsylvania, Delaware and Washington, D.C. The potential markets consist of about 40 million people, the company said.
“Honickman has deep penetration in all channels, and their experience with premium and better-for-you products aligns perfectly with Flow’s product portfolio,” Flow’s CEO Maurizio Patarnello said. “Having a major partner like Honickman will help accelerate our growth in key markets and create long-term meaningful relationships with retailers and customers throughout the distribution territory.”
The Honickman Cos. is comprised of five companies, including PepsiCo Bottling Co. New York, Canada Dry Potomac Corp. and Canada Dry Delaware Valley Bottling Co., and 17 facilities stretching from New York to the North Carolina border. It’s beverage portfolio includes more than 60 brands.
Flow Beverage, Toronto, sells health and wellness-oriented beverages online and at retailers throughout North America. Its premium alkaline spring water is offered in original as well as a range of flavors, in sizes ranging from 330 milliliters to 1 liter. Flow products contain naturally occurring electrolytes and essential minerals, and its original flavored water products have an alkaline pH, according to the company.