MELBOURNE, Fla. — Purpose-driven brand Good Dogg Beverage Co. has signed a new distribution agreement to bring its line of premium hard seltzers to the state of New Jersey beginning in June.
The philanthropic efforts of the beverage company are seen through its Leverage the Beverage program, which provides funding so children with rare diseases get a trained service dog.
The partnership with Black River Traders Inc., a specialty beer and wine distributor based in Flanders, N.J., is the latest in a series of agreements securing distribution for Good Dogg Beverage’s premium hard seltzers across New Jersey, Good Dogg said.
“We are extremely excited to bring on a product like Good Dogg, which not only tastes and looks great but is also actively doing fantastic things for the community around them,” said Mike Carleton, sales director for Black River Traders.
Melbourne, Fla.-based Good Dogg CEO and founder Tony Venturoso added, “We are excited to expand our products into the great state of New Jersey this summer. Our partnership with Black River Traders allows us to bring our premium products to New Jersey while creating the opportunity to give back.”
“The unique way Good Dogg Beverage is already investing in local communities is exciting,” said Jason Kane, CEO of Liquid Opportunities. “The partnership between Black River Traders and Good Dogg Beverage brings great seltzer to New Jersey and the opportunity to create a lot of good at the same time. There is a lot of excitement here.”
Good Dogg Beverage gives a portion of every sale of its hard seltzer and all merchandise-sale profits to ensure children with rare diseases have access to service dogs. Good Dogg premium hard seltzer comes in four flavors: Orange Mango, Black Cherry, Cucumber Lime, and Dragonfruit. Good Dogg seltzers, which are 4.5% alcohol by volume (ABV), have 90 calories, 0 carbs and 0 sugar.
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