WHITE PLAINS, N.Y. -- For the second year, Heineken is partnering with Neil Patrick Harris on a commercial and digital video, and the company is offering a money-back guarantee.
"What we're saying in the new creative is pretty simple: Heineken Light is a great-tasting light beer," said Harris, a five-time Emmy award winner and host of two Primetime Emmy Awards shows, four Annual Tony Awards shows and the 2015 Academy Awards show. "But if you're crazy enough to not agree, Heineken will give you your money back."
The money-back offer follows the 2014 World Beer Championships announcement of Heineken Light as the "Best-Tasting Low-Calorie Lager" for the second year running. The beer, reformulated in 2013, is brewed with Cascade hops, which gives it that smooth taste profile and floral, fruity hop aroma. Containing 99 calories, Heineken Light uses all natural ingredients, with no filler grains, coloring, preservatives or GMOs (genetically modified organisms).
"At Heineken, we believe that you don't need to sacrifice taste when drinking a light beer," said Ralph Rijks, vice president for Heineken USA Inc. "We're so confident in Heineken Light's award-winning flavor that we're putting our money where our mouth is. We understand that tasting is believing and are thrilled to be working again with Neil Patrick Harris to help deliver this message."
To watch the "Best Tasting Light" campaign videos and interact with Heineken Light, go to BestTastingLight.com.
Wieden+Kennedy New York created and produced the campaign. Heineken will support the launch through a mix of traditional and paid media, digital, PR and experiential marketing. The brand will also offer sampling opportunities where legal.
Heineken's money-back guarantee is valid only on Heineken Light bottle six-packs and is void where prohibited or restricted by law. Consumers can visit http://www.heinekenlightmoneyback.com for details on eligibility, limitations and how to redeem.
Beer importer Heineken USA, White Plains, N.Y., is a subsidiary of Heineken International BV, Amsterdam. European brands imported into the United States include Heineken, Strongbow Hard Apple Ciders, Desperados, Amstel Light and Newcastle Brown Ale. The company also imports the Dos Equis, Tecate, Sol, Indio, Carta Blanca and Bohemia brands from Mexico.
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