Heineken Expands Distribution of Tecate Alta

Light brew celebrates Mexican Independence Day
Tecate Alta
Photograph courtesy of Heineken

WHITE PLAINS, N.Y. —Heineken USA is expanding distribution for its new premium beer Tecate Alta.

In celebration of Mexican Independence Day, which was Sept. 16, the beer is now available in stores throughout California, Nevada, New Mexico, Arizona and the southern Texas Rio Grande Valley. The Mexican import comes in slim cans, and the brew has 2.4 grams of carbs and 85 calories.

Alta is inspired by the heights of the sacred mountain of Cuchumá in the borderland of Tecate, Baja California, and reflects Tecate’s Mexican-American pride and roots.

“After taste test success and sales momentum in key markets, we’re thrilled to expand availability of Tecate Alta to new markets,” said Belen Pamukoff, brand director. “Two out of three of our core Mexican-American drinkers claim that Alta is ‘more interesting’ than the brand they are currently drinking, and we’re excited to offer our consumers a high-quality, ultra-premium option that speaks to their Mexican-American essence and identity.”

Tecate Alta is the lightest brew in the brand’s lineup of beers that include Tecate Original, Tecate Light and Tecate Michelada. Heineken USA, White Plains, N.Y., also has brands including Dos Equis, AriZona SunRise Hard Seltzer and Strongbow Hard Ciders.

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