Beverages

Heineken USA to Distribute AriZona SunRise Hard Seltzer

New seltzer with fruit to launch at start of 2021
AriZona Beverages
Photograph courtesy of Heineken USA

WHITE PLAINS, N.Y. — A popular iced tea brand and a beer manufacturer are partnering to make and distribute a new hard seltzer.

Heineken USA and Hornell Brewing Co., part of AriZona Beverages, will launch AriZona SunRise Hard Seltzer in the first quarter of 2021.

The drink is made with a splash of real fruit and will come in Mucho Mango, Cherry Punch, Lemon and Grapefruit. It contains 100 calories per 11.5-ounce can and has an ABV of 4.6%.

AriZona SunRise Hard Seltzer will be available in a 12-pack variety pack and 19.2-ounce, single-serve cans for Mucho Mango and Cherry Punch.

“AriZona is an iconic player in the beverage industry, famous for bringing delicious and all-natural non-alcoholic products to diverse consumers across the United States and worldwide. Heineken USA brings strong relationships with the distributor and retailer network and extensive manufacturing and brand building expertise in alcohol,” said Don Vultaggio, chairman of AriZona Beverage Co. “Together, we teamed up to both do what we do best. We intend to broaden the appeal of hard seltzer by bringing more people to the party.”

AriZona Beverages USA is a privately owned manufacturer based in Woodbury, N.Y. Its flagship brand, AriZona Beverages—a leading ready-to-drink tea company—produces AriZona Iced Tea, waters, juices, energy drinks, sports drinks and powdered tea mixes. The Vultaggio family, owners of AriZona, owns Hornell Brewing Co., which was founded in 1934 with origins in Hornell, N.Y.

Heineken USA, White Plains, N.Y., is a leading beer importer and a subsidiary of Heineken International N.V. Its brands include Heineken, Dos Equis, Tecate and more.

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