Hemp Makes Its Way Into Malt Beverages

FIFCO USA to launch Hemptails in January
hemp tails
Photograph courtesy of FIFCO USA

ROCHESTER, N.Y. -- The newly renamed FIFCO USA continues to shake up the flavored malt beverage (FMB) market with the release of what it says is the first FMB made with hemp seeds.

FIFCO USA, formerly North American Breweries, is launching the "hemp-style" flavored malt beverage Hemptails in February 2019. Hemptails is a ready-to-drink alcohol beverage intended for consumers looking to embrace the hemp movement in their drinking experience.

With 8% alcohol by volume, Hemptails is made with organic, sterilized hemp seeds and contains no psychoactive ingredients, "allowing consumers to enjoy an herbal hemp aroma and flavor in a delicious FMB," the company said.

Starting in February 2019, Hemptails will be available nationwide in single-serve 23.5-ounce cans and four packs of 16-ounce cans. Consumers can choose from three flavors: Hemp’d, Citrus Gold and Passionfruit Express. "Each flavor balances the earthy hemp quality with a light, fruity taste," the company said.

“Hemp is an amazing, versatile plant and by introducing it into the FMB space, we’ve created an entirely new drinking experience,” said Jennifer McCauley, brand manager for Hemptails. “Hemptails allows consumers to enjoy hemp in a completely different and exciting way.”

Earlier this month, FIFCO rolled out Pura Still, a malt beverage marketed as a spiked still water. Other recent releases by the Rochester, N.Y.-based company have included Sniki-Tiki, a line of malt beverages with 9.9% alcohol, and the continued expansion of its Seagram's Escapes Spiked line of malt beverages.  

The company also brews the Labatt, Genesee, Magic Hat and Original Honey Brown Lager beers, among others.

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